Weekday is a progressive retail store concept founded in 2002. Weekday offers creative fashion at an affordable price and genuinely beliefs that bold ideas and a humble attitude is the way forward. Apart from Weekday’s own collection MTWTFSS and the brand new line MTWTFSS COLLECTION, the stores also retail Cheap Monday, Weekday Vintage and Weekday Storemade. In spring 2009 Weekday launched its new concept Weekday Collaboration. So far these collaborations have included designers such as Bruno Pieters, Carin Wester, Nhu Duong, Nakkna, MiniMarket, Peter Jensen, Ali Zedtwitz and Stine Goya.