MYKITA's second flagship store is located in the heart of Vienna, on the famous Neuer Markt square and right next to the "Le Bol" café - between Kärtner Strasse, St. Stephen’s cathedral and the Sacher Hotel. The store is a specialist eyewear retailer and stocks all MYKITA sunglasses and prescription frames. The product offer is supplemented by a selection of models from other brands. A special highlight for autumn/winter 2009 is the limited-edition MYKITA collection developed in cooperation with fashion designer Bernhard Willhelm.
Vienna, often called the "Gateway to the East" and one of Europe's cultural capitals, was not a random choice as the location for the second MYKITA store. The city has always been a hive of creativity and continues to enjoy a flourishing population of small-scale traders and craftsmen. As a result, Vienna is still home to a plethora of authentic old stores selling products that are hand-made – just like MYKITA glasses. Furthermore, the city is a hugely popular tourist destination.
The basic idea behind the modestly sized (18m2) store is MYKITA's original back-lit wall system, which can be integrated with ease into any given space. The display wall running down the left-hand side of the store comprises an assembly of countless steel rods normally used to support heavy-duty shelving. They are bent at right angles and perforated to allow shelves to be mounted. For our store wall, they were installed side by side to create a continuous light-permeable surface. MYKITA designed special shelves that can be inserted in the wall as desired.
An amorphous L-shaped white monolith serves as the sales counter and is also used as product display. The rear area of the room – separated by a curtain – contains a fully functional workshop with a refraction section, where customers can have their eyes examined. A series of mirrors increase the room's apparent size and in addition enable customers to view themselves from a range of angles when trying on glasses. The colour scheme is overwhelmingly light, with the ceiling and rear section offset with a slightly dark tone in order to ensure a warm and inviting feel.
Opening times
Tuesday- Sunday 10 am – 6 pm
Contact
MYKITA Shop Vienna
Neuer Markt 14
Erster Bezirk
1010 Wien
+43 (0)151 28852