Hien Le, the Laos born designer observed the fashion scene from different points of view, starting off with an apprenticeship  as a clothing tailor in Berlin. Several assignments followed, among others the french “Marie Claire”, Veronique Branquinho in Antwerp and Ideal-Tradeshow, Berlin.

He proceeded with his fashion studies at the University of Applied Sciences (HTW) in Berlin from which he graduated in Fashion Design in 2008.

After 2 years as sales representative for Berlin based “Agency V”, Hien Le decided to use his long-time experiences in designing, manufacturing and selling for his own independent fashion label.

This allows him now to realise his own aesthetic ideas, which had formed over the years working in the fashion business.

Hien Le’s fashion label debut collection for SS2011 was launched duringBerlin Fashion Week in the summer of  2010 at „Collect- Showroom for Contemporary Fashion“.

With his third collection he won the third prize of the fashion contest "Start Your Fashion Business" in July 2011 and making his runway debut during Mercedes-Benz Fashion Week in Berlin.

Besides concentrating on discreet cuts and subtle application of details, he consequently maintains his claim to manufacture clothing that combines diligent design with accurate workmanship - everything produced in Germany.

In future collections the following criteria will be regarded as a continual pursuit: simplicity, style and quality.